From AI Max and PMax to Meta’s endless new “Plus” products… from TikTok and YouTube to Reddit being pitched as the next frontier… everywhere you turn, there’s another “must-test” growth hack. Agencies, platform reps, in-house team members and vendors keep making bold promises – sometimes about features that haven’t even launched yet. And then there’s the tidal wave of AI hype: Are machine-made videos really better (and cheaper) than real production? Do automation and “agents” actually create results or just add noise and complexity?
This webinar cuts through the clutter. You’ll learn:
How to spot platform innovations worth testing (and which to ignore)
The truth about AI-generated creative and when human content wins
How to evaluate “black box” solutions from agencies and reps
The timeless fundamentals of growth that transcend platform hype
