What AI adoption in market research means for agency and brand marketers
Download this new report to see how AI and synthetic data are reshaping market research
Google’s Walled Garden: Users Make 10 Clicks Before Leaving
A study analyzing Google vs ChatGPT traffic finds Google keeps users on its site longer,
Google launches first-party data setup, iOS app conversion tracking tools
Google’s new tools strengthen first-party data, improve iOS app measurement, and future-proof campaign performance.
Yelp Vs. Google Antitrust Case Survives First Big Test
Yelp’s lawsuit over Google’s dominance in local search survives dismissal, with key claims now headed