Personas Are Critical For AI search
How to turn existing in-house data into actionable personas that shape briefs, prompts, and outcomes.
Google Search rank and position tracking is a mess right now
Google removed the ability to see 100 search results per page and both third-party tracking
Thriving in the AI era of search: Realign, measure, collaborate
Stay ahead in AI-driven search: realign your career, break silos, and measure outcomes to make
Google publishes new guide on Shopping ads pricing
Google details how sale annotations like automated updates or loyalty pricing can shape how shoppers