How to test UGC and EGC ads in Meta campaigns
Test user- and employee-generated content formats in Meta Ads to boost engagement, CTRs, and brand
Google’s Updated Raters Guidelines Target Fake EEAT Content
Google’s updated QRG now includes fake EEAT content and other deceptive practices, signaling the importance
Yelp Vs. Google Antitrust Case Survives First Big Test
Yelp’s lawsuit over Google’s dominance in local search survives dismissal, with key claims now headed
Google launches first-party data setup, iOS app conversion tracking tools
Google’s new tools strengthen first-party data, improve iOS app measurement, and future-proof campaign performance.