Google unveils asset testing for Performance Max retail campaigns
Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads
Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads
This is the first core update of 2025 and will take up to two weeks
Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level insights.
Updates include Manager Account Labels, expanded Shopping Ads capabilities, vertical video generation, and improved measurement