The CMO Vs. CGO Dilemma: Why The Right Leader Is Critical For Success
The CMO role is evolving into CGO as companies demand accountability for revenue, data fluency,
Fame engineering: The key to generative engine optimization
Fame engineering builds AI availability – ensuring generative engines recognize, understand, and recommend your brand
FTC probes Google and Amazon over ad pricing disclosures
The FTC is probing whether Google and Amazon misled advertisers on ad pricing and auctions.
How canonical URLs work and why they matter for SEO
Canonical URLs help prevent duplicate content in search. Learn what they are, why they matter,