‘Search everywhere’ doesn’t mean ‘be everywhere’
Not every platform deserves your presence. The smartest brands meet audience intent with purpose, context,
Cohorts, Clusters, And The Coming AI Ad System
Duane Forrester explains how GenAI systems group users, interpret intent, and reshape paid media without
Becoming AI-native: The next leap for SEO professionals
Your SEO career depends on more than tool usage. Find out what it takes to
Ask A PPC: How Do I Avoid Cannibalization On Similar Products?
Avoid bidding wars between your own products. Let’s explore how to manage overlap, reduce CPCs,