U.S. pushes for Google ad business breakup
A break up of Google’s ad tech business could reshape how advertisers reach audiences online,
7 ways to put behavioral marketing to work—starting now
This guide breaks down seven strategies for using first-party behavioral data to improve personalization, close
Google’s Walled Garden: Users Make 10 Clicks Before Leaving
A study analyzing Google vs ChatGPT traffic finds Google keeps users on its site longer,
What AI adoption in market research means for agency and brand marketers
Download this new report to see how AI and synthetic data are reshaping market research